Take Your Content Creation To The Next Level

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Quick question: How do you add content to your WordPress blog?

Let me clarify. Do you just start typing on-the-fly right into the WordPress editor, thinking as you go along? Or do you do all the heavy lifting in some other program, such as Microsoft Word, or Google Docs, and then copy/paste everything over to WordPress once you’re happy with the final result?

WordPress gutenberg editor screenshot
The WordPress Gutenberg editor

Both methods have their pros and cons, and everyone has their favorite way. If you are an “on-the-fly” in-the-editor kind of writer, then this article may not be for you, although you might find good reason to read on nevertheless.

If you normally write your articles in Word or Docs or some other writing app, I’d like to introduce you to a better way.

First, let’s focus on the pros and cons of using Word or Docs.


  • Familiar interface
  • Easy to add images


  • Might add its own markup that conflicts with your website styling once you copy/paste into WordPress
  • Important metadata does not get copied or inserted into WordPress, such as image alt attributes, anchor text and links
  • Images are not automatically optimized and may not import due to large file sizes
  • You can’t optimize the content for SEO until you move it to WordPress. (This assumes you are using an SEO plugin within WordPress that helps you optimize the content there).

What if there were a better content editor that solved those problems and more?

Of course, you know I’m going to follow up that question with the answer … “There is!”

Meet Ink

Ink is a free-forever modern content editor that is designed from the ground up to make your writing process easier, quicker, and much more powerful. It has a wealth of features all in one app so you can focus on creating the perfect article without ever having to leave the app. And once you’ve hit that sweet spot of perfection, importing it into WordPress (along with all the metadata I mentioned before) is as simple as drag-and-drop.

The WordPress plugin that is the companion to this app actually describes it very well, so I’ll steal a bit of their description and add it here.

INK is a real-time web content optimization platform and first of its kind tool that gives writers control over their content’s organic search destiny. INK helps writers, non-SEO users, and WordPress users create high-quality, relevant, and well-optimized content. 

Ink content creation app screenshot
Ink with all suggestions hidden

Ink screenshot with SEO Score shown
Ink content creation app showing SEO score panel

Screenshot of Ink content creation app
Ink with some of the SEO content suggestions shown

Let’s look at some of the many features built into this free app.

  • Works with MAC, Windows, and Linux
  • Distraction-free writing
  • Word Count
  • Reading Time
  • Reading Difficulty Grade
  • Spelling Suggestions
  • Grammar Suggestions
  • Headings (Outline) Suggestions
  • Number of External Links
  • SEO On-Page Content Analysis
  • SEO Meta Data Analysis
  • SEO Image Analysis
  • SEO Score
  • Image Optimization
  • Free-form Outline Notes (so you can jot down outline notes, links, research and comments, all of which is saved as part of the .ink file).
  • Adjustable app style (dark theme, light theme, typewriter mode, and focus mode)
  • Accessibility options (Colorblind mode, Dyslexia mode, Sound mode)
  • Import options (import from text, HTML, or Markdown)
  • Export options (export as text, HTML, Markdown, for Jekyll, or for Hugo)
  • Drag and Drop right into WordPress via Ink’s free WordPress plugin
  • Hotkeys
  • Tutorials

Suggestions are a click away – there when you need them, but hidden when you don’t. And of course, they are only suggestions. You can implement them or ignore them.

Note that there is also a Pro version in the works (not yet available) that will have more features such as:

  • Topic and Subtopic Suggestions
  • Prioritize Topics
  • Related Keywords and Content
  • Topic Coverage
  • Content Performance Metrics

Although there isn’t enough information to decide how well those features might work, they do sound like they may be useful. We’ll see what the pricing will be when it is finally available. In the meantime, the free version’s features are excellent.

Naturally, this post was written in Ink and copied here into WordPress. All of the metadata was also copied, and the images I used were automatically optimized.

Will you try Ink?

I’m normally one of those “on-the-fly right in the WP editor” kind of gals, but Ink has convinced me that there is a better way. If this sounds like an app that would help you, give it a try. It’s free and it’s available for Windows, Macs, and Linux machines, so why not? Let me know what you think of it if you try it. Or if you use an alternative app that you think is better, let me know what that is. I’d be curious to try it as well.